PRODUCT SUPPORT SPEAKERS AND BIOS
Bill has a breadth of experience with both OEM and retail experience, including 25 years with John Deere, where he held positions in Whole Goods Sales, Finance and Product Support. Bill was the Manager of Construction Parts Marketing at Deere & Co. when he left John Deere to accept a position as Director of Product Support for Case Construction. He subsequently held positions with CNH as Worldwide Director of Service Marketing and Sales Director, New Holland & Kobelco. Bill left CNH to join MachineryLink, a start-up rental company, where he was VP, Fleet Management and Field Operations.
George Russell started with International Harvester in 1975 and left CNH Industrial in 2006 as VP, Case CE Europe to start working directly with dealers. He leads 5 on-going Case, Case IH, Mixed Brands Ag and Toyota Materials Handling Best Practice dealer groups, as well as leading workshops for OEMs and AED programs with titles like “Branch Management,” “Parts & Service Profitability,” “Service & Parts Performance Dealer Groups,” and “Financial Leadership and Growth.” He writes a regular dealer business improvement column for Farm Equipment magazine, and co-authors the annual ‘Big Dealer’ report for Ag Equipment Intelligence as part of his focus on growing & consolidating dealerships. He is a founding member of Machinery Advisors Consortium.
Sara’s journey working with dealerships started when she was young by providing child labor packing VHS training tapes for dealers across the country. In college, she studied psychology, which has been a huge benefit working in her family’s business as well as with family-owned dealerships over the last 10+ years. Now, Sara spends her time speaking at conferences around the world and working with both manufacturers and dealers to achieve success.