Technology Tracks

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Technology Education Track Sponsor: Trimble


Monday, May 24 | 12:30 – 1:15 pm | Location: Trinidad | Sponsored by: Trimble
Predicting the Future: How Machine Learning & AI Will Transform the Construction Equipment Distribution Chain

Simon Ferguson

It is early in the working day. The CFO of a large heavy equipment dealer switches his laptop on. He has an urgent message from Jenny, who has compiled a report analyzing the company’s current line of excavators. She is predicting a shift in market demand, with a sweet spot in 9 months’ time where prices will spike. The CFO changes his first meeting of the day and sets about preparing to reconfigure his stock.  

What is unusual in this story is that Jenny is not a human: She is an Artificial Intelligence Bot, programmed to analyze market economics across the construction value chain. Jenny can crunch more data in an hour than a human being could do in 5 years. 

Artificial Intelligence and predictive analytics are transforming multiple industry sectors, from transportation to hospitality to pharmaceuticals. This session will look at case studies from these sectors, and then examine the opportunities and impact for the equipment distribution chain. How can technology and machine learning be harnessed to drive margin efficiencies, and predict demand and disposition trends? Attend this session and find out! 

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Tuesday, May 25 | 4:00 – 5:15 pm | Location: Antigua | Sponsored by: Trimble
Amazon Business is Coming for the Construction Industry: What You Need to Know

Luke Powers

The rules of customer engagement in the construction equipment and parts industry are changing, with the rise of e-commerce solutions. The industry needs to pay attention to what Amazon is doing and where it is heading next, because it has its sights on YOUR customers. This presentation will help equipment distributors understand how Amazon has the ability to fundamentally change our industry and what you can do to prevent commoditization and compete online profitably.

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Wednesday, May 26 | 1:30 – 2:45 pm | Location: Trinidad | Sponsored by: Trimble
The Five Revenue-Generating Marketing Moves You Must Make

Thomas Armitage & Melinda Aiken
Site-Seeker, Inc. 

2020 certainly didn’t do any favors for small or large businesses. The removal of in-person meetings as well as trade shows and conferences created a real hardship for many. 

As we move into 2021, a revenue-generating marketing strategy should be a key focus to help regain ground and quickly grow revenue. In this session, attendees will explore the five most important revenue-generating marketing tactics that will have a significant impact on sales for your business. 

Learning objectives include: 

  • Refreshing and reinforcing your brand identity 
  • Building buyer personas for more precise targeting 
  • Email marketing and why it still makes a lot of sense 
  • Your most massive (yet missed) opportunity in Google My Business 
  • Digital advertising with cost and quality in mind 

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Wednesday, May 26 | 3:15 – 4:30 pm | Location: Trinidad | Sponsored by: Trimble
How to Improve Your Customers’ eCommerce Experience
Scott Frymire

Following the impact of the global pandemic, B2B companies have doubled down on their digital commerce investments. But just because your company has an eCommerce site doesn’t mean you’re competing with the market leaders. Attend this informational session to hear how to provide your customers with an amazing digital commerce experience. During the discussion, we’ll cover:

  • How to assess your buyer’s experience on your eCommerce site
  • How to gauge the usefulness of your online product information
  • What other distributors are doing to enhance their digital capabilities

You’ll be sure to come away from this session with actionable ideas on how to improve your customers’ online engagement with your company.

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Summit Note: Professional education sessions will be available to in-person and virtual attendees. Each in-person session will be following the CDC’s guidelines for safety protocols. Please visit our Safety Protocols page here.


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