Rental Companion Report
Cost of Doing Business Rental Companion Report
The AED Annual Rental Report, a companion to the AED Cost of Doing Business Report, provides equipment distributors with detailed benchmarks for evaluating rental performance, strategy and operations. Based on confidential survey data from AED distributors, the report offers a specialized look at rental practices across the equipment distribution industry.
The report examines both Rent-to-Sell and Rent-to-Rent business models, allowing dealers to compare financial and operational performance with industry benchmarks and Best in Class results. Detailed comparisons are also provided by revenue emphasis, fleet size, rental strategy and line of business.
Report Contents Include
- Executive Summary & Key Findings covering major rental performance and operating benchmarks.
- Dealer Rental Strategy examining the role of rental within overall dealership strategy and growth plans.
- Rent-to-Sell Business Models including revenue mix, margins, utilization, fleet holding periods and management structure.
- Rent-to-Rent Business Models covering profitability, lifecycle objectives, utilization, fleet management and operating structure.
- Dealer Rental Operations including staffing, rental coordination, product support, documented processes and utilization measurement.
- Financial & Performance Benchmarks including revenue, gross margins, assets, rental fleet metrics and employee productivity.
- Industry Trends providing multi-year comparisons of rental strategies, business models and operating practices.
- Detailed Benchmarking Tables comparing all dealers with Best in Class results and different dealer segments.
The AED Annual Rental Report provides dealers with a practical benchmarking resource to evaluate their rental operations, compare performance with industry peers and identify opportunities to strengthen rental strategy and profitability.
This report is available exclusively to AED member organizations.