Advertisement & Sponsorships
YOUR AED ADVERTISING EXPERIENCE
Advertising in AED is the most powerful, effective way to connect with AED’s extensive population of equipment distribution industry professionals – and there are many creative ways to customize your own marketing plan of attack. AED is one of the top industry-specific publications. Get your message heard!
AED is committed to helping companies reach the equipment distribution industry audience. With a unique publication like AED, we provide a great platform for you to communicate your value proposition. We look forward to developing a marketing program with you to connect your message with those who are serious about becoming more efficient and profitable.
AED Magazine is the only industry publication dedicated to equipment distributors
- 86% of AED readers spend 30 minutes or more reading every issue of AED
- 82% of AED readers have read 3 of the 4 previous issues from cover to cover
AED can be the cornerstone of your marketing plan to communicate with the industry’s most influential decision-makers and top companies. There are also opportunities to expand your plan with unique member profile stories about your company, your products, what makes you great and how you help your customers achieve the efficiency and profitability they are looking for.
Every marketing plan should start and end with the return on investment in mind. With CED, your investment reaches the greatest number of companies directly involved in the equipment distribution industry– and it reaches those who are most highly engaged.
HOW TO GET STARTED
Call your ad representative today for details and to reserve space or learn about other customized options. Special advertising opportunities are available on a first-come, first-served basis. Cost is based on weight and size, as well as binding method required.
Steve Werntz
Advertising Sales Manager
Phone: 630-214-1054
Email: swerntz@aednet.org
Kirsten Erickson
Advertising Sales Manager
Phone: 630-468-1258
Email: kerickson@aednet.org
Key AED Magazine Statistics
Marketing Packages/Services Available
AED offers a variety of advertising opportunities in both print and digital media. These options provide a great solution for expanding your exposure to your target audience. As AED is the leading association for the equipment distribution industry in North America, AED advertisers have a wide range of ways to create brand awareness, achieve powerful returns and increase their customer bases.
Belly Bands/ Tip-On /Cover Wraps
Wraps and tip-ons can be targeted to specific subscribers by type and geographic location.
- January Issue of AED $4,500 (qty 3,000)
- February–December Issues $2,500 (qty 1,500)
Inserts
Inserts can be targeted to specific subscribers by type and geographic location.
- Two-Page – $1,500 per issue (Feb to Dec) / $2,500 per issue (Jan) – 80 lb. gloss text
- Four-Page – $3,000 per issue (Feb to Dec) / $5,000 per issue (Jan) – 80 lb. gloss text
- Eight-Page – $5,500 per issue (Feb to Dec) / $7,500 per issue (Jan) – 100 lb. gloss text
Email Marketing
Segmented email distribution by organization type, geography and individual type depending on desired demographics.
- $2,500 for first 500
- $4/email for second 500
- $3/email for third 500
- $2/email for fourth 500
- $1/email for each additional over 2,000
- 20% additional for A/B emails
AED Videos
Expand your company’s brand and connectivity with construction dealers! Videos available include
informational, AED event promos and AED event recaps.
- Informational – $1,250 per video
- AED Event Promo – $750 per video
aedmagazine.com
aedmagazine.com is the one-stop, go-to website for the North American equipment distribution industry and provides educational information and trending topics as well as the latest news. Grow your company’s exposure and generate sales by placing an advertisement on the website today!
- Digital Ads on aedmagazine.com 1X 3X 6X 12X
- Home Page Bottom Leaderboards $1,000 $800 $750 $700
- Home Page Side Box $800 $640 $600 $560
- Issues, Features and Topics Pages Bottom
- Leaderboards $750 $600 $563 $525
- Issues, Features and Topics Pages Side Boxes $600 $480 $450 $420
- Buyout of all Leaderboards $3,250 $2,600 $2,438 $2,275
- Buyout of all Side Boxes $2,600 $2,080 $1,950 $1,820
Mass Mailings
Includes printing on 80 lb. gloss paper and postage. AED will mail to members based on organization type, geography and individual type depending on the desired demographics.
| POSTCARD (5.5 x 8.5) | TWO-PAGE (8.5 X 11 DOUBLE SIDED | FOUR-PAGE (11×17 FOLDED) | EIGHT-PAGE (11×17 FOLDED AND STAPLED) | ||||
|---|---|---|---|---|---|---|---|
| QUANTITY | PRICE | QUANTITY | PRICE | QUANTITY | PRICE | QUANTITY | PRICE |
| 500 | $375 | 500 | $455 | 500 | $1,045 | 500 | $1,575 |
| 1,000 | $685 | 1,000 | $800 | 1,000 | $1,880 | 1,000 | $2,730 |
| 1,500 | $965 | 1,500 | $1,145 | 1,500 | $2,725 | 1,500 | $3,895 |
| 2,000 | $1,245 | 2,000 | $1,500 | 2,000 | $3,550 | 2,000 | $6,050 |
| **Call for pricing for more than 2,000 | **Call for pricing for more than 2,000 | **Call for pricing for more than 2,000 | **Call for pricing for more than 2,000 |
Reprint Services
Was your company featured in a recent AED article? Now is the time to capitalize on that publicity with a reprint of your article. Whether your company was spotlighted in AED’s Industry News, Product Preview or featured in a member profile, a high-quality, custom reprint can be purchased as a promotional tool for your sales team.
All AED reprints are produced in full color on 80 lb. gloss paper for a sophisticated handout for your customers and prospects. For more information, contact Jon Cruthers at 630-468-5127 or jcruthers@aednet.org.
Reprints can be used for:
- Sales kits
- Media kits
- Sales force
- Annual reports
- Sales proposals
- Advertisements
- Customer relations
- Press release packets
- Direct mail campaigns
- Training and consultation
- Shareholder prospectuses
- Distributor education tools
- New business development
- Exhibit and meeting collateral
| 8½ x 11 – Single-Sided | 8½ x 11 – Double-Sided | 8½ x 11 – Four-Page Spread | |||
|---|---|---|---|---|---|
| Quantity | Price | Quantity | Price | Quantity | Price |
| 100 | $50 | 100 | $100 | 100 | $150 |
| 500 | $150 | 500 | 200 | 500 | $400 |
| 1000 | $200 | 1000 | $400 | 1000 | $600 |
Restricted pdf – $600 Restricted pdf – $700 Restricted pdf – $1,000
Unrestricted pdf – $2,100 Unrestricted pdf – $2,200 Unrestricted pdf – $2,500
Ideal for shorter one-page features Perfect for 1-2 page articles or use second side for company advertisement Accommodates longer 2-3 page articles with plenty of room for adding company advertisement
Pricing on reprints is subject to change due to printing market conditions. Minimum quantity order is 100. Pricing will be confirmed at the time of order. Ground shipping and taxes are included in the above prices; expedited shipping is available, please call for additional shipping cost. Typical turnaround is five business days from date of proof approval, plus transit time.
