Advertisement & Sponsorships

YOUR AED ADVERTISING EXPERIENCE

Advertising in CED is the most powerful, effective way to connect with AED’s extensive population of equipment distribution industry professionals – and there are many creative ways to customize your own marketing plan of attack. CED is one of the top industry-specific publications. Get your message heard!

AED is committed to helping companies reach the equipment distribution industry audience. With a unique publication like CED, we provide a great platform for you to communicate your value proposition. We look forward to developing a marketing program with you to connect your message with those who are serious about becoming more efficient and profitable.

CED Magazine is the only industry publication dedicated to equipment distributors

  • 86% of CED readers spend 30 minutes or more reading every issue of CED
  • 82% of CED readers have read 3 of the 4 previous issues from cover to cover

CED can be the cornerstone of your marketing plan to communicate with the industry’s most influential decision-makers and top companies. There are also opportunities to expand your plan with unique member profile stories about your company, your products, what makes you great and how you help your customers achieve the efficiency and profitability they are looking for.

Every marketing plan should start and end with the return on investment in mind. With CED, your investment reaches the greatest number of companies directly involved in the equipment distribution industry– and it reaches those who are most highly engaged.

HOW TO GET STARTED

Call your ad representative today for details and to reserve space or learn about other customized options. Special advertising opportunities are available on a first-come, first-served basis. Cost is based on weight and size, as well as binding method required.

Jon Cruthers
Vice President
Phone: 630-468-5127
Email: jcruthers@aednet.org

Dennis Budz
Business Development Specialist
Phone: 630-468-5119
Email: dbudz@aednet.org
Southeast, South Central, Rocky Mountain, Western U.S., and Europe

Michael Kondrath
Business Development Specialist
Phone: 630-642-5121
Email: mkondrath@aednet.org
Northeast and Midwest U.S., Canada, and Asia Pacific

Key CED Magazine Statistics

93% of CED readers perceive that advertisers in CED magazine are more supportive of the industry and/or association than those who don’t.

83% are more likely to consider purchasing products/services from companies that advertise their products in CED magazine.

77% have called or visited a website because of an advertisement they viewed in CED

CED MAGAZINE CIRCULATION

  • 77% dealers/distributors with over $60 Bil in sales, over $130,000 employees, and 5,100 branches
  • 58% Executive (C-level, President, VP, Owner)
  • 18% general managers
  • 15% sales and marketing
  • 13% manufacturers
  • 10% specialized service providers
  • 9% Other

NEW advertising opportunities

AED is offering two new opportunities this year for your company to gain maximum exposure to North American equipment dealers!

AED TOP ADVERTISERS

Be recognized by AED members as a Top 25 CED Ambassador!

To qualify as a CED Ambassador, your company must be among our top 25 advertisers for the 2020 calendar year. CED Ambassadors will be recognized in the January 2021 CED issue distributed to all subscribers and all AED 2021 Summit attendees and will be recognized in the AED Membership Directory distributed in May 2021 and to all new AED members.

ENHANCED MEMBERSHIP DIRECTORY LISTING FOR ADVERTISERS

Increase your brand awareness by advertising in the AED Membership Directory! Members with advertising placements in the May AED Membership Directory will receive a complimentary enhanced directory listing featuring their company logo and reference to the page number in the directory where their ad appears.

Marketing Packages/Services Available

AED offers a variety of advertising opportunities in both print and digital media. These options provide a great solution for expanding your exposure to your target audience. As AED is the leading association for the equipment distribution industry in North America, AED advertisers have a wide range of ways to create brand awareness, achieve powerful returns and increase their customer bases.

AED360 MOBILE APP

AED360 brings the latest news and resources from Associated Equipment Distributors (AED) to your fingertips. Special advertising options include an app splash page and rotating banners.

App Splash Page:
$25,000 per year
$2,500 per month

App Rotating Banner:
$5,000 per year
$500 per month

Belly Bands/ Tip-On /Cover Wraps

Wraps and tip-ons can be targeted to specific subscribers by type and geographic location.

  • January Issue of CED $4,500 (qty 3,000)
  • February–December Issues $2,500 (qty 1,500)

Inserts

Inserts can be targeted to specific subscribers by type and geographic location.

  • Two-Page – $1,500 per issue (Feb to Dec) / $2,500 per issue (Jan) – 80 lb. gloss text
  • Four-Page – $3,000 per issue (Feb to Dec) / $5,000 per issue (Jan) – 80 lb. gloss text
  • Eight-Page – $5,500 per issue (Feb to Dec) / $7,500 per issue (Jan) – 100 lb. gloss text

Email Marketing

Segmented email distribution by organization type, geography and individual type depending on desired demographics.

  • $2,500 for first 500
  • $4/email for second 500
  • $3/email for third 500
  • $2/email for fourth 500
  • $1/email for each additional over 2,000
  • 20% additional for A/B emails

AED Videos

Expand your company’s brand and connectivity with construction dealers! Videos available include
informational, AED event promos and AED event recaps.

  • Informational – $1,250 per video
  • AED Event Promo – $750 per video

CEDMag.com

CEDMag.com is the one-stop, go-to website for the North American equipment distribution industry and provides educational information and trending topics as well as the latest news. Grow your company’s exposure and generate sales by placing an advertisement on the website today!

  • Digital Ads on CEDMag.com 1X 3X 6X 12X
  • Home Page Bottom Leaderboards $1,000 $800 $750 $700
  • Home Page Side Box $800 $640 $600 $560
  • Issues, Features and Topics Pages Bottom
  • Leaderboards $750 $600 $563 $525
  • Issues, Features and Topics Pages Side Boxes $600 $480 $450 $420
  • Buyout of all Leaderboards $3,250 $2,600 $2,438 $2,275
  • Buyout of all Side Boxes $2,600 $2,080 $1,950 $1,820

Mass Mailings

Includes printing on 80 lb. gloss paper and postage. AED will mail to members based on organization type, geography and individual type depending on the desired demographics.

POSTCARD (5.5 x 8.5) TWO-PAGE (8.5 X 11 DOUBLE SIDED FOUR-PAGE (11×17 FOLDED) EIGHT-PAGE (11×17 FOLDED AND STAPLED) 
QUANTITYPRICEQUANTITYPRICEQUANTITYPRICEQUANTITYPRICE
500$375500$455500$1,045500$1,575
1,000$6851,000$8001,000$1,8801,000$2,730
1,500$9651,500$1,1451,500$2,7251,500$3,895
2,000$1,2452,000$1,5002,000$3,5502,000$6,050
**Call for pricing for more than 2,000**Call for pricing for more than 2,000**Call for pricing for more than 2,000**Call for pricing for more than 2,000

Reprint Services

Was your company featured in a recent CED article? Now is the time to capitalize on that publicity with a reprint of your article. Whether your company was spotlighted in CED’s Industry News, Product Preview or featured in a member profile, a high-quality, custom reprint can be purchased as a promotional tool for your sales team.

All CED reprints are produced in full color on 80 lb. gloss paper for a sophisticated handout for your customers and prospects. For more information, contact Jon Cruthers at 630-468-5127 or jcruthers@aednet.org.

Reprints can be used for:

  • Sales kits
  • Media kits
  • Sales force
  • Annual reports
  • Sales proposals
  • Advertisements
  • Customer relations
  • Press release packets
  • Direct mail campaigns
  • Training and consultation
  • Shareholder prospectuses
  • Distributor education tools
  • New business development
  • Exhibit and meeting collateral
8½ x 11 – Single-Sided 8½ x 11 – Double-Sided 8½ x 11 – Four-Page Spread 
QuantityPriceQuantityPriceQuantityPrice
100$50100$100100$150
500$150500200500$400
1000$2001000$4001000$600

Restricted pdf – $600 Restricted pdf – $700 Restricted pdf – $1,000
Unrestricted pdf  – $2,100 Unrestricted pdf  – $2,200 Unrestricted pdf  – $2,500

Ideal for shorter one-page features Perfect for 1-2 page articles or use second side for company advertisement Accommodates longer 2-3 page articles with plenty of room for adding company advertisement

Pricing on reprints is subject to change due to printing market conditions. Minimum quantity order is 100. Pricing will be confirmed at the time of order. Ground shipping and taxes are included in the above prices; expedited shipping is available, please call for additional shipping cost. Typical turnaround is five business days from date of proof approval, plus transit time.

Learn More

Join AED and Get Involved

With our growing network of companies and organizations working together to advance the success of the Equipment Distribution Industry.

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