We realized the manufacturer had a definite gap when it came to soft skills and leadership training.

“4Rivers first became involved with AED as we were looking at preparing our future management teams. We realized the manufacturer had a definite gap when it came to soft skills and leadership training. The products offered by AED filled that gap perfectly. We took advantage of the department manager’s certification programs as well as the Leadership development institute for our new and upcoming leaders. Our senior manager’s stay informed of industry changes by attending the financial and HR symposium, Executive Conclave, and webinars. I also feel AED can make a difference on regulatory issues when we all attend the policy conference and advocacy day in Washington, DC.

Overall, our AED involvement has made us become a much better dealer, employer, and advocate for our industry.”