Virtual Leadership Conference

Virtual Leadership Conference

August 19 - 20 on aedflearning.com!

Leadership Conference will be held virtually August 19 – 20.

Your leadership skills matter now more than ever. AED is setting the example of learning to lead through the crisis by addressing member concerns with our new virtual Leadership Conference taking place August 19-20. Embrace this opportunity to strengthen you and your team’s leadership skills by registering for this highly regarded event. What can attendees expect from the virtual Leadership Conference?

Register for Leadership Conference Sponsorship Information

Less Risk – More Reward

As a way to accommodate our member’s needs, the event will now be taking place from the comfort of your desk. This two-day event will feature the same quality key industry speakers, dealer education sessions, an interactive workshop, and dedicated time for collaboration.

One price- Unlimited Access

Did you know you and your entire team can have full access to two days of professional leadership development for a flat rate of $300? With this new virtual platform, companies will now pay one set price for everyone in your dealership. You read that right, one price for your entire team.

It’s Easy As 1,2,3

  1. Assign one designated registrant for your company and visit our registration page by clicking here.
  2. Have your designated registrant login and register your company for the event.
  3. Once registered for the event, the designated employee will be provided with an assigned, secured shareable link that gives your team full access to all Leadership Conference material.

Please note: we encourage all attendees to have a webcam and microphone each day so that they can participate in our workshop sessions.

What People Are Saying:

Jon Shilling, General Equipment & Supplies

“This is well worth the time, travel, and expense involved to send a young leader to in your company.  both for the educational content as well as the social aspect of getting to meet other industry peers and converse with them on their pains in the market today as well as successes.”

Taylor McCarthy, Leppo Rents

“I would recommend this event to “high potential candidates” or emerging leaders within an organization.  It was a great, concentrated event with valuable information for managers and leaders.”

Chad Van Solen, Vermeer Midwest

“It is well worth the time and money. AED does a great job of getting great speakers with relevant content.”

Bill Price, West Side Tractor Sales

“It allows me to step away from the business, meet with peers, hear new ideas, and reflect on small changes I can make to improve our business. IT helps me develop and focus our strategy for next year.”

Alvin Prasad, Sonsray Machinery

“I would love to see all of our managers attend! It’s a great experience. It really allowed me to take my management skills to the next level.”

Want more information on the Leadership Conference? View our video below!

Sessions

Session Title Description
Wednesday, August 19

10:00 am - 11:15 am

Creating a Pivot Point: Leading in Crisis and Change

Shawn Rhodes, Shoshin Consulting

In the new world of remote teams, global pandemics and economic swings, one thing stays the same: the best plans never work out as planned. To address the constant challenge of managing change and ensuring our teams continue to achieve results, TEDx speaker and nationally-syndicated columnist Shawn Rhodes will share how the best leaders and teams across industries are:

  • Planning for their plansto change without sacrificing performance and profit
  • Leveraging change when it occurs in their plans as a key differentiator
  • Ensuring everyone is on the same page and executing the same mission

 

Wednesday, August 19

11:25 am - 12:25 am

Rental Strategy, Business Models, and Operations: Common Dealer Practices

Dick Stewart, Stewart Consulting. LLC

The success of the people leading the rental operations of the business need a strong strategy. Do they have a strategy? Do they know what the rest of the industry is doing? In this session, we’re not talking anecdotes, we’re are revealing hard research on common practices currently utilized by Dealers in their rental strategies, business models, and operation and their correlation to rental profitability.

This session addresses the findings of AED’s first rental study. It is a A broad review of strategic choices for rentals and business model elections for both rent-to-sell and rent-to-rent models that can be made. The emphasis of this session is on the common practices of operating a rental line of business and includes key operating roles, inbound and outbound processes, and management of utilization.

From this session, attendees can expect to gather information that will enable them to benchmark their rental business to common practices revealed through the array of one-on-one Dealer interviews that were conducted during this research so rental leaders can gain the confidence they need to know how the rest of the industry is navigating the growing world of rental.

Wednesday, August 19

1:00 pm - 3:00 pm

The Calling of Leadership During Unprecedented Uncertainty - Part 1 (Workshop)

Dirk Beveridge, UnleashWD

During uncertain times leaders have a choice.  You can either hunker down and feel the fear, reacting to every change as it comes. Or you can lead.

Unprecedented times call for unprecedented leadership.  During this full-day workshop industry consultant and AED friend, Dirk Beveridge will provide his unique blend of inspiration and workable ideas that are specifically relevant to leaders in the equipment industry during uncertainty.

He will provide a series of tools and frameworks that attendees will immediately use to center themselves and the organization to secure the present and walk through processes to identify opportunities to innovate for tomorrow.

Learning Objectives Include:

  • The importance of leaning into your core values
  • Understanding the needs of your people in times of uncertainty
  • How to develop clarity when all seems uncertain
  • The importance of a possibilities mindset and playing to win
  • Strategic communications strategies
Thursday, August 20

10:00 am - 11:15 am

The Brave New World of Selling

Troy Harrison, Troy Harrison International

Professional selling has been changing rapidly for the last decade due to differing buying habits, technology, and other influences.  Then Covid-19 came along and put those changes on fast forward, as well as adding some new ones.  As we go forward into selling, we need to embrace new trends while combining them with time-tested fundamentals to create a strategy for future growth.  Make no mistake – winning sales, and growing, is possible coming out of Covid-19 – IF you do it right.  Right now is the time, this session will give you a four-point system for reevaluating your sales program.

Topics covered include:

  • Your processes – do your processes support the numbers you’re trying to achieve?
  • Your tech – are you using the right tech resources, in the right way?
  • Your people – do your people have the right skills and attitudes?
  • Your information – sales in today’s world is a battle of information. Are you capturing and using the right information?
  • And more!
Thursday, August 20

11:25 am - 12:25 pm

Managing Conflict

Alexis Gladstone, The Chatfield Group

Conflict occurs at every level of the business. It can arise because of differences over ideas, work methods, clashes in communication styles, or competing job duties. Conflict affects employees at every level of the dealership org chart. While most people don’t like conflict, if it’s addressed constructively it doesn’t need to be seen as negative.  This session will help people understand how to work with conflict to be more successful in their day-to-day, and enable them to lead through the conflict they or their team experience.

Thursday, August 20

1:00 pm - 3:00 pm

The Calling of Leadership During Unprecedented Uncertainty - Part 2 (Workshop)

Dirk Beveridge, UnleashWD

During uncertain times leaders have a choice.  You can either hunker down and feel the fear, reacting to every change as it comes. Or you can lead.

Unprecedented times call for unprecedented leadership.  During this full-day workshop industry consultant and AED friend, Dirk Beveridge will provide his unique blend of inspiration and workable ideas that are specifically relevant to leaders in the equipment industry during uncertainty.

He will provide a series of tools and frameworks that attendees will immediately use to center themselves and the organization to secure the present and walk through processes to identify opportunities to innovate for tomorrow.

Learning Objectives Include:

  • The importance of leaning into your core values
  • Understanding the needs of your people in times of uncertainty
  • How to develop clarity when all seems uncertain
  • The importance of a possibilities mindset and playing to win
  • Strategic communications strategies

Companies who have attended previously include:

4 Rivers Equipment, LLC 
All Erection & Crane Rental Corp. 
Anderson Equipment Company 
Atlas Bobcat 
B-C Equipment Sales, Inc. 
Beard Equipment Co. 
Bejac Corporation 
Berry Companies, Inc. 
Berry Tractor & Equip. Co., Inc. a div. of Berry Companies, Inc. 
Bingham Equipment Company 
Bobcat of Houston, a div. of Berry Companies, Inc. 
Bobcat of the Rockies, a div. of Berry Companies, Inc. 
Brandeis Machinery & Supply Co. 
Burris Equipment Company Inc. 
CC&T – a division of GT Mid Atlantic, LLC 
Cisco Equipment 
Clairemont Equipment Company 
CMW Equipment 
Coastline Equipment 
Columbus Equipment Company 
Company Wrench, Ltd. 
Construction Machinery Company Inc. 
Contractors Sales Co. Inc. 
Cooper Equipment Company 
Ditch Witch of Georgia 
ECA Canada Company 
Equipment Corporation of America 
Equipment Sales & Service Limited 
EquipmentShare.com, Inc. 
Flagler Construction Equipment, LLC 
Frank Martin Sons, Inc. 
Garton Tractor Inc. 
General Equipment & Supplies, Inc. 
Gibson Machinery, LLC 
Groff Tractor & Equipment, LLC 
Hawthorne Machinery Co. 
Heavy Machines, Inc. 
Holt of California 
Indy Equipment 
Intermountain Bobcat 
International Drilling Equipment 
Kern Machinery, Inc. 
Kirby-Smith Machinery, Inc. 
Komatsu Equipment Company 
Leppo Rents/Bobcat of Akron 
Louisiana CAT 
Luby Equipment Services 
MacAllister Machinery Co., Inc. </span
Meade Tractor 
Mega Machinery 
Michigan CAT 
Modern Group Ltd.
Monroe Tractor & Implement Co., Inc. (Corporate – Rochester)
Morrico Equipment, LLC
Newman Tractor, LLC
Nixon-Egli Equipment Co.
Norris Sales Co. Inc.
Nortrax, Inc.
OCT Equipment, Inc.
Ohio CAT
Orange Power Group, LLC of Tulsa
Power Equipment Co.
Quinn Company
RB Scott Company, Inc.
RDO Equipment Co.
Rexco Equipment, Inc.
RGW Equipment, LLC
Road Machinery & Supplies Co.
Road Machinery LLC
Roland Machinery Co.
Rueter’s Elkhart
Ruffridge-Johnson Equipment Co. Inc. 
Scott Equipment 
Sonsray Machinery 
Southeastern Equipment Co. Inc. 
Stevenson Sales & Service, LLC 
Stowers Machinery Corp. 
Swanston Equipment Corporation 
Synergy Equipment 
Texas State Rentals 
Tractor & Equipment Co. 
Trax Plus 
Vermeer Great Plains, Inc. 
Vermeer Heartland, Inc. 
Vermeer High Plains 
Vermeer Mid Atlantic,LLC 
Vermeer MidSouth, Inc. 
Vermeer of Michigan, Inc. 
Vermeer Rocky Mountain, Inc. 
Vermeer Sales & Service of Central Illinois, Inc. 
Vermeer Sales & Service, Inc. 
Vermeer Southeast Sales & Service Inc. 
Vermeer Texas-Louisiana 
Vermeer-Wisconsin, Inc. 
Wagner Equipment Co. 
WAJAX 
Waupun Equipment Co. 
West Side Tractor Sales Co. 
Westrax Machinery, Inc. 
Whayne Supply Company 
Wheeler Machinery Co. 
Williams Equipment & Supply Co., Inc. 

Registration Fees 

Fee TypeEarlyRegular Late
Attendee Fee
Member Fee:$300.00$300.00$300.00
Non-member Fee:$600.00$600.00$600.00

AED Cancelation Policy:
In order to be flexible with AED members in these uncertain times, AED is currently extending it’s cancellation policy due to the ongoing public health crisis. Although subject to change, if you need to cancel a registration for an event, you may request a refund from AED for your registration up until 7 days before the event. As always, you will be refunded at any time if cancellations arise due to health related complications or increased travel restrictions. The Association will continue to evaluate this on an ongoing basis.

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