Leadership Conference

Leadership Conference

AUGUST 16 - 18, 2021

Business relationships between employees and customers thrive when you have an effective and diverse leadership team in all areas of operation – from the branch level to the corner office. Cultivating those leaders requires education and networking opportunities. As the equipment distribution industry becomes increasingly competitive, it is more important than ever before to invest in leadership development for the future of the business.

How prepared are those in your business who are or will enter leadership roles? Take the opportunity to set up the new and future leaders in your dealership for success by sending them to the AED Leadership Conference. No other event will give you more focused expertise on building and optimizing leaders in your dealership.

Attending will enable professionals to grow by delivering actionable content on leadership principles, the most relevant industry information, technology updates, and a platform to grow their professional networks and to learn from their peers. The Leadership Conference is one of the most highly anticipated industry events of the year across North America. There are many reasons attendees return year after year, including preparing for a promotion, inspiration for improving and motivating the team, and the overall quality of the program.

Register Now!  Workshops  Sessions  Sponsorships

Location Information

Location Information Disney’s Yacht Club Resort
Disney’s Yacht Club Resort

Disney’s Yacht Club Resort
Orlando, FL

Should you visit Disney’s website to book a new reservation, make modifications, or cancel a reservation, you will see a message directing you to call the Disney Group Reservations Office at (407) 939-4686. Guests can speak with an agent Monday – Friday from 8:30am to 6:00pm EST and Saturday and Sunday, from 8:30am to 5:00pm EST.

Property Map Link:  https://disneyworld.disney.go.com/resorts/map/#/id=yacht-club-resort/

Rooming Link:  https://book.passkey.com/event/50124924/owner/70576/home

Book Your Stay

Want more information on the Leadership Conference? View our video below!


Education Descriptions

Want to know what you can expect from this year’s education offerings? Click a button below to learn more.

Workshops Sessions



2021 Leadership Conference Agenda

Monday, August 16

TimeSession TitleLocation
12:00 pm - 6:30 pmRegistrationAsbury Registration
1:00 pm - 5:00 pmYour Culture is Your Currency: Establishing and Growing a Positive Culture (WORKSHOP)Asbury A/B
5:00 pm - 6:30 pmWelcome ReceptionAsbury Rotunda

Tuesday, August 17

TimeSession TitleLocation
8:00 am - 8:45 amBreakfast & RegistrationAsbury Registration/Asbury C/D
8:45 am - 9:00 amWelcome & AnnouncementsAsbury A/B
9:00 am - 10:15 am2021 and Beyond: The Future of LeadershipAsbury A/B
10:15 am - 10:30 amBreakAsbury Rotunda
10:30 am - 11:30 amThe Politics, Powers, and Pitfalls of Not Being in ChargeAsbury A/B
11:35 am - 12:35 pmPriorities vs. Productivity: Leadership Communication for Cross-Generational Team-BuildingAsbury A/B
12:35 pm - 1:30 pmLunchAsbury C/D
1:30 pm - 2:40 pmValues Leadership: A Collaborative Session
Asbury A/B
2:45 pm - 3:45 pmManaging Conflicting Personalities: Employees, Customers, and More!Asbury A/B
3:45 pm - 4:00 pmBreakAsbury Rotunda
4:00 pm - 5:00 pmRelationships MatterAsbury A/B
5:00 pm - 6:00 pmEvening ReceptionAsbury Rotunda

Wednesday, August 18

TimeSession DescriptionsLocation
8:00 am - 8:45 amBreakfastAsbury C/D
8:45 am - 12:00 pmBuilding Relationships That Last (WORKSHOP)Asbury A/B


Additional Disney Information

Disney also creates a micro-site for most groups that come to Orlando.  They created a link specifically for AED as well.  This site includes resort information as well as information on all that Disney has to offer attendees (e.g., Disney’s Magical Express, Discounted Convention Theme Park Tickets, Theme Park information, maps, etc.).

Disney’s Magical Express

Disney’s Magical Express is the luggage delivery service and complimentary transportation from Orlando International Airport available to our guests.

My Disney Experience & Online Check-In Service

  • Once you register online, there are a multitude of tools available that will really enhance your trip. You can also download our mobile app “My Disney Experience” to access your plans and park information on the go. You may also use the My Disney Experience site to participate in the Online Check-In Service. Guests may shorten their check-in process by logging into the following link: https://disneyworld.disney.go.com/plan/ within 60 days of their arrival date. When they arrive at their hotel, they will simply need to show a photo ID at the designated online check-in area.
  • Finally, here are a couple of links regarding the new policies and safety protocols for the hotel and the parks.

Disney’s Know Before You Go


What People Are Saying:

Jon Shilling, General Equipment & Supplies

“This is well worth the time, travel, and expense involved to send a young leader to in your company.  both for the educational content as well as the social aspect of getting to meet other industry peers and converse with them on their pains in the market today as well as successes.”

Taylor McCarthy, Leppo Rents

“I would recommend this event to “high potential candidates” or emerging leaders within an organization.  It was a great, concentrated event with valuable information for managers and leaders.”

Chad Van Solen, Vermeer Midwest

“It is well worth the time and money. AED does a great job of getting great speakers with relevant content.”

Bill Price, West Side Tractor Sales

“It allows me to step away from the business, meet with peers, hear new ideas, and reflect on small changes I can make to improve our business. IT helps me develop and focus our strategy for next year.”

Alvin Prasad, Sonsray Machinery

“I would love to see all of our managers attend! It’s a great experience. It really allowed me to take my management skills to the next level.”

Companies who have attended previously include:

4 Rivers Equipment, LLC 
All Erection & Crane Rental Corp. 
Anderson Equipment Company 
Atlas Bobcat 
B-C Equipment Sales, Inc. 
Beard Equipment Co. 
Bejac Corporation 
Berry Companies, Inc. 
Berry Tractor & Equip. Co., Inc. a div. of Berry Companies, Inc. 
Bingham Equipment Company 
Bobcat of Houston, a div. of Berry Companies, Inc. 
Bobcat of the Rockies, a div. of Berry Companies, Inc. 
Brandeis Machinery & Supply Co. 
Burris Equipment Company Inc. 
CC&T – a division of GT Mid Atlantic, LLC 
Cisco Equipment 
Clairemont Equipment Company 
CMW Equipment 
Coastline Equipment 
Columbus Equipment Company 
Company Wrench, Ltd. 
Construction Machinery Company Inc. 
Contractors Sales Co. Inc. 
Cooper Equipment Company 
Ditch Witch of Georgia 
ECA Canada Company 
Equipment Corporation of America 
Equipment Sales & Service Limited 
EquipmentShare.com, Inc. 
Flagler Construction Equipment, LLC 
Frank Martin Sons, Inc. 
Garton Tractor Inc. 
General Equipment & Supplies, Inc. 
Gibson Machinery, LLC 
Groff Tractor & Equipment, LLC 
Hawthorne Machinery Co. 
Heavy Machines, Inc. 
Holt of California 
Indy Equipment 
Intermountain Bobcat 
International Drilling Equipment 
Kern Machinery, Inc. 
Kirby-Smith Machinery, Inc. 
Komatsu Equipment Company 
Leppo Rents/Bobcat of Akron 
Louisiana CAT 
Luby Equipment Services 
MacAllister Machinery Co., Inc. </span
Meade Tractor 
Mega Machinery 
Michigan CAT 
Modern Group Ltd.
Monroe Tractor & Implement Co., Inc. (Corporate – Rochester)
Morrico Equipment, LLC
Newman Tractor, LLC
Nixon-Egli Equipment Co.
Norris Sales Co. Inc.
Nortrax, Inc.
OCT Equipment, Inc.
Ohio CAT
Orange Power Group, LLC of Tulsa
Power Equipment Co.
Quinn Company
RB Scott Company, Inc.
RDO Equipment Co.
Rexco Equipment, Inc.
RGW Equipment, LLC
Road Machinery & Supplies Co.
Road Machinery LLC
Roland Machinery Co.
Rueter’s Elkhart
Ruffridge-Johnson Equipment Co. Inc. 
Scott Equipment 
Sonsray Machinery 
Southeastern Equipment Co. Inc. 
Stevenson Sales & Service, LLC 
Stowers Machinery Corp. 
Swanston Equipment Corporation 
Synergy Equipment 
Texas State Rentals 
Tractor & Equipment Co. 
Trax Plus 
Vermeer Great Plains, Inc. 
Vermeer Heartland, Inc. 
Vermeer High Plains 
Vermeer Mid Atlantic,LLC 
Vermeer MidSouth, Inc. 
Vermeer of Michigan, Inc. 
Vermeer Rocky Mountain, Inc. 
Vermeer Sales & Service of Central Illinois, Inc. 
Vermeer Sales & Service, Inc. 
Vermeer Southeast Sales & Service Inc. 
Vermeer Texas-Louisiana 
Vermeer-Wisconsin, Inc. 
Wagner Equipment Co. 
Waupun Equipment Co. 
West Side Tractor Sales Co. 
Westrax Machinery, Inc. 
Whayne Supply Company 
Wheeler Machinery Co. 
Williams Equipment & Supply Co., Inc. 


AED Cancelation Policy:
In order to be flexible with AED members in these uncertain times, AED is currently extending it’s cancellation policy due to the ongoing public health crisis. Although subject to change, if you need to cancel a registration for an event, you may request a refund from AED for your registration up until 7 days before the event. As always, you will be refunded at any time if cancellations arise due to health related complications or increased travel restrictions. The Association will continue to evaluate this on an ongoing basis.

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