Impact Public Affairs Retained to Represent AED in Ottawa

Associated Equipment Distributors (AED) this week announced they have retained lobbying and public affairs firm, Impact Public Affairs, to represent the Association in Ottawa and throughout Canada.

“I am extremely pleased to welcome Impact to the AED team,” stated Brian P. McGuire, AED’s president and CEO. “Impact has an outstanding reputation as one of Canada’s premier public affairs firms. Their seasoned political consultants understand government and have their fingers on the pulse concerning the current administration’s motivations and constraints. I expect them to be a tremendous asset to AED’s growing Canadian presence,” he added.

Impact’s President Huw Williams will spearhead AED’s effort in Ottawa and beyond. Williams is a sought-after professional specializing in government and media relations. With extensive experience in the print and broadcast media, Williams has appeared frequently as a corporate spokesperson on CBC and CTV national news. In 2018, Williams was recognized as one of the Top 100 Lobbyists in Canada by the Hill Times Insider Guide. Mr. Williams’ government experience is diverse, having served as Acting Chief of Staff to the Deputy Prime Minister of Canada; as a Senior Special Assistant to the Minister of Constitutional Affairs; and as a Legislative Assistant to the Speaker of the Alberta Legislative Assembly among other high profile positions.

“Impact Public Affairs is excited to develop this new relationship with AED,” stated Williams. “AED is one of the premier trade associations in North America and their knowledge of, and commitment to, Canada is most impressive. We look forward to assisting them with legislative and public affairs issues as they endeavor to expand their footprint north of the border,” Williams concluded.

“AED is excited to work with the Impact team on issues important to the Canadian construction equipment industry,” said AED’s Vice President of Government Affairs Daniel B. Fisher. “With this partnership, AED members will see a new level of engagement in Canada that will increase the industry’s visibility among policymakers and result in policy solutions that induce economic growth and dealer profitability.”


About AED: AED is an international trade association representing companies involved in the distribution, rental and support of equipment used in construction, mining, energy, forestry, power generation, agriculture, and industrial applications. More information is available at

About Impact Canada: Building relationships for over 20 years, Impact Public Affairs is a full-service firm based in Canada’s capital with offices in Toronto and Montreal. More information is available at


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